All the work that will go into the April 1st launch is just the beginning of a very long journey. At that point I won’t even know what the finish line will look like. It will just be something hidden in the mist of the future that I guess I will recognize when I see it. That’s my plan right now at least.
The finish line is a hypothetical now. What’s real is that I have to start marketing startup city and finding buyers for my plan. Not everyone will buy in. In fact, many will not. Some, I’m sure will laugh at me. That’s okay. It won’t change me.
How do I find these mythical supporters who will buy into my crazy plan. Well, that’s the trick. We can assume 85% or better will be Indian/Hindu. The majority of those will be from Andhra Pradesh. From there, it’s difficult to say. There are older people who have made money but would like to find a way to leave a legacy. We can’t rule them out. Young people might seem a natural fit for my risk taking idea which disrupts the status quo yet they have yet to warm to it and they don’t seem to have money to donate. The most traction I am getting seems to be among Gen Xers. Still, I need to reach all three groups.
I will have to Google nonprofit marketing best practices and see if there are any good suggestions.
I don’t think FB ads would be effective in this effort so I’m ruling that out for now. Yes, I have to build up my mailing list but I’m not sold on social media advertising. I keep posting on my blog for startup city (www.startupcityap.wordpress.com) hoping to build interest over time. My blog is linked to a dedicated Twitter account so that’s another promotion Avenue.
I have a private FB group which I could partially or fully open up to increase numbers.
The other option is to talk to people directly, but this is not time efficient. Still, it’s effective so I’ll keep doing it.
The other thing I can do is setup a linked group to talk about the idea and people could offer friendly suggestions. That would certainly attract attention but I can’t do that until I get approval from my employer for the nonprofit.
I haven’t setup a launch page for newsletter subscription yet. I should do that.
Thats my status update on marketing post launch. Obviously, a lot of work to be done and answers to be gotten.
Nervous yet? Join the club.